Around 1991, Joan was already a passionate motorcyclist, in love with the feeling of freedom she felt when driving her motorbike on the streets of Igualada. It was then that he realized that his army neck warmer wasn't enough to keep the cold out while still being comfortable to wear.
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Stores
Three stores, an outlet and a network of temporary outlets in the mountains and at the beach, dedicated to fashion and tech, to find your style on and off the slopes.
Joan's idea started small. Initially, only his relatives and friends used the original BUFF® tubular. Soon, people started getting interested and Joan finally decided to launch her first collection. Just three years later, the tubulars were already distributed in Germany, France and Switzerland, and so BUFF® became the brand we already know. Success came thanks to a lot of hard work, great confidence and appetite for changing things. Joan Rojas' tireless, insatiable and unconventional nature was part of the beginning and always remains as the central part of BUFF®.
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